3rd Year BA Product Design Project
01/2013 - 03/2013

Selfish

Selfish is a distinctive design that combines a floor lamp with an aquarium, creating a freestanding interior piece.

Our task was to design a product that would be easy to manufacture, remain within the middle price segment, and be suited for small-batch production. After exploring various ideas, we settled on creating an aquarium. In this group project of two, my primary role focused on developing the physical design and aesthetics of the aquarium, with prototyping responsibilities divided equally between us.

The evolution of "Selfish" was driven by a desire to reimagine the traditional fish tank experience. While addressing common issues with conventional aquariums—such as the abundance of cords, the challenge of finding a suitable surface to place it, and the tendency for aquariums to be positioned below eye level, defeating their aesthetic purpose—this concept sought to redefine how users interact with and perceive aquariums in their living spaces. By merging minimalist aesthetics with functionality, "Selfish" offers a seamless integration into modern interiors.

PROTOTYPING

The prototyping phase was the most fun part of the project for me, as the challenge was to bring our design vision to life using the limited time and resources available. Our aim was to produce a high-quality prototype with a realistic look while keeping costs as low as possible.

To achieve this, we focused on readily available materials and paid special attention to the finish to closely match our intended design. For the spherical component of the stand, we repurposed two metal salad bowls from Ikea. Using professional help, we welded three metal tubes to the larger bowl, creating a sturdy frame that adhered to the initial design. To align and secure the two bowls, we fabricated custom MDF parts. Inside the bowl, we installed an LED strip to produce a soft, calming glow. Although this prototype does not include additional functions, the design is equipped to accommodate essential fish life support systems, such as aeration, water filtration, and heating. A semi-translucent plastic ring was added to the exterior to conceal internal components and enhance the design’s sleek appearance. The metal construction was then carefully airbrushed, giving it a polished and professional finish.

Finally, we placed a round fish tank of the appropriate size inside the completed structure. Despite our limited resources, we were able to create a prototype that exceeded our expectations.
Client:
British Higher School of Art and Design/ University of Hertfordshire
In Collaboration with:
Daniil Ostrikov
Made on
Tilda